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Morbits Recommended Rules for Digital Branding!

Morbits Recommended Rules for Digital Branding!

Please Pay Attn. to these Digital Marketing Rules, for your Competition is! This is the era of digital consolidation as far as marketing goes. And consequently entities and individual internet citizens are conscious and heavily invested in digital marketing, reputation management, and social media management. Even then they forget the most important rules for digital branding. The service that netizens almost always forget, procrastinate about, or ignore is perhaps the most important – Digital Branding. The following are digital branding rules that will do a solid for your online strategy. The Morbits Recommended Rules for Digital Branding Mobile-first for the mobile user Any and all digital branding strategy needs to pay utmost importance to mobile screens and devices. An ever increasing part of the population is going mobile. Consequently, in this context it is very important that digital branding and all associated activities pay special attention to the mobile user. Branding guidelines Audiences peruse media across the spectrum. And one will reap the benefits of this fact just by being prepared. The ideal online branding plan will factor in and facilitate digital presence in these multiple modes. A cursory surf across the web will yield multiple branding guideline results like this one. These guidelines impart a much needed structure to proceedings. Clear and clean branding collaterals The developed designs should signify the branding’s inherent philosophy. The most noteworthy point in this being that associated brands and services need to be linked. And for this purpose the branding collaterals need to be highly reproducible. Unique and readable render The branding exercise needs to be built atop a relatable framework or structure. This follows the rules of UI/UX design. The designs and content need to gel together in a coherent fashion. All inclusive branding philosophy The biggest challenge and the most important point in the checklist is to create a cogent,…

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How To Get More Subscribers For Your Blog

How To Get More Subscribers For Your Blog

Custom strategy and optimized content delivery gets more subscribers for your blog. India’s internet usage has grown exponentially. More importantly due to these growth pangs come the highly necessary rationalization of internet usage and the associated evolution. Identifying the Blog-type There are multiple and seemingly countless classifications for blog feeds and individual blog posts. And thus the first of all activities is to make your blog fall under some or the other bracket as down below. Is your blog: – Informational:- Generic:- This covers all kinds of information like an aggregrator. Since there is wide range of information, news blogs are an excellent example. Specific:- Limited to one spectrum – travel, cooking, competitive exams etc. Type:- Textual, multimedia, correspondence (consulting, feedback etc.). Content Rich: – Creative Content:- Serialized fiction etc. Analysis/Critique:- Reviews, opinion pieces etc. Niche: – Technical Videos Do it yourself/ Un-box Videos etc. Specific event or entity English premier league blog (event). Chelsea FC fan blog (entity). Controversial: – Latest Scandals and other News. Following which there is also forum linked content. Highly opinionated with your own niche following. Marketing: – Direct Messaging:- This blog-type is focused on products and/or services and is built on a very straightforward philosophy. Subliminal Messaging:- These blogs are not outright marketing centric. And yet they intend to develop a symbiotic relationship with the reader and probable customer. The Morbits’ plan to drive more subscribers to your blog will aim to make this sorting among our primary activities. Please do note that the blog will very probably imbue and exhibit characteristics from multiple blog types. Optimizing Content – Gaining Visibility Identify Your Need:- Once you have come to an understanding as to what your blog aims to address, the next step is to pinpoint how you need your blog to perform. And hence we research toward and recommend what…

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Effective Digital Inbound Marketing

Effective Digital Inbound Marketing

Digital Inbound Marketing in Kochi Digital marketing is the best way to market your product and/or services. There could be absolutely no doubt about this. Imagine for instance, prospective customers lining up outside your establishment for your product. This does sound rosy, does it not? And the best part is that this is not as hard as you might possibly think! Think Harry Potter, always aim for Harry Potter when it comes to inbound marketing. I still vividly remember the long queues that formed before the book launches. When we analyze the why and how of this phenomenon, there are two pivotal aspects: – Quality – of the advertised product, service, concept, or deliverable. Strengthen Reach – Repeat and referred clientele is built on a continuous and relevant strategy. Morbits’ focus on Quality and Reach will help clients use digital inbound marketing effectively. What we do will supplement and assist your objectives and goals. How we approach the digital inbound marketing pivots: Digital inbound marketing especially focuses on the unique value that it provides toward a specific purpose. That is for example when a fast food business decides to employ digital marketing the focus will be on what sets them apart and what their target customers seek. What we do: – We convert these pointers to Marcomm (marketing communication)keystones. For instance: – a. Keystones that describe food: – Organic, fresh, green, baked, oil-free etc. We will factor in what and how the client wants top project the product. b. Keystones that describe service: – Fast delivery, dedicated take out counter, 30 minutes assurance etc. c. Keystones that reach out to specific, target audiences: – Family night, couples special, kiddy fun, students only etc. The type of keystones and the keywords that they contain will correspond specifically to the business. And as one could…

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Digital Marketing Services – 2017 Updates

Addressing the Need for Digital Marketing Services in Kochi/Kerala/Globe Specific businesses have their own target customers and demographics. And so are in need of their own specific digital marketing strategy. A set of rules bound together by a concerted and pre-approved plan. Morbits offers digital marketing services for business across industries and verticals. And that too in Kochi, in Kerala, and across the globe. Digital marketing services address your need to consolidate your share of the sales pie. And also bring in a continually optimized plan that adapts according  to your businesses needs. Does this still leave you unconvinced? Please peruse this link. Morbits’ Boutique of Digital Marketing Services Morbits performs Search Engine Optimisation through keyword research, onsite optimisation, link building, and reporting & analytics. We also  provision PPC (Pay Per Click), Social Media Marketing, Online Marketing, Digital Branding, Mobile Marketing. We conduct a thorough study of your requirements through an easy-to-schedule and carefully documented Joint Requirements Planning session(s).  Morbits’ Differentiators (USP) in Digital Marketing Services All the below mentioned factors are driven by a common factor – research. And thus our entry into 2017 could not be more smoother. Updated Technical Know-how: we remain ever ready for changes. These changes could either be in the Google search algorithm or in what the competition brings to the table. We also understand the pitfalls of excessive experimentation and ease in new concepts through a wait and watch approach. Due Diligence: we thoroughly audit the existing web properties. And develop a strategy that makes use of developed material. In addition to this, our digital marketers also salvage reusable content with the right amount of tinkering. We also develop and follow a multi-point checklist that covers Generic and Specific Research:We would like to talk at this juncture about various professionally performed researches into the internet dependency…

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Why & How to Increase Online Sales!

  Why Establish the Channel to Increase Online Sales? Has the thought to increase online sales ever crossed your mind? While yes, there is definitely a constant scope for more business from conventional sales and marketing. But what does one do when walk-ins themselves are determined by Google Reviews? The time to think of and put in place a sound online sales strategy has come and gone! The rest of the world is not playing the catching up game whether they are aware of it or not! I recently came across yet another interesting read  on America’s retail commerce scene during the recent holiday season. The article suggests and provides hard data that physical stores are finding it hard to compete with the huge online giants. Why should businesses in Kochi, or Kerala, or India, or anywhere in the world with a commercial business wait for this to happen with them? Why should you wait to set up your online brand? Or manage your online reputation? How to Increase Online Sales? Plan ahead and plan well;  and also fine-tune according to the response. A typical online sales strategy needs to address the following elements at the least: – Brand Management: this applies to businesses and entities that already possess a branding pull too. Search Engine Optimization: is one of the oldest and yet still golden practices of solid  online sales, an ethical and effective SEO strategy Reports and Analytics: and this is tricky business, no doubt about it! Additionally, a long term plan could ideally include: – Public facing website fine-tuning E-commerce website development Mobile app development How Morbits Helps Increase Online Sales? We have a comprehensive suite of managed and customized services to increase online sales, and guarantee ROI! Our USP is that we possess expert digital experience analysts among our digital marketing team. These veterans analyze…

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E-Comm Update- ShipRocket & MailChimp Integrate with WooCommerce

E-Comm Update- ShipRocket & MailChimp Integrate with WooCommerce

The Highly Flexible, Customizable, and Collaborative E-Commerce Platform WooCommerce broke into the e-commerce scene in 2011. And since then has been moving from strength to strength. A PHP based e-commerce platform WooCommerce has the distinct advantage of being:- simple to install and, easy-to-use. The above two were also pivotal reasons behind WooCommerce’s heightened adoption by users. We ourselves have written about the same. WooCommerce’s affinity to the PHP driven WordPress stable also puts us in a good position to develop the e-commerce platform that fits any and all requirements like a glove. It has also built its own collaborations with highly relevant and associated offerings from across the e-commerce and digital marketing spectrum. And now ShipRocket – the e-commerce logistics partner and MailChimp – the e-mail marketing service support it. WooCommerce offers an even more comprehensive suite of services. Morbits expertly renders WooCommerce’s comprehensive suite of services from end-to-end. ShipRocket and MailChimp Provides more Value and Power to E-Commerce Setups! ShipRocket: A logistics service provider that powers online businesses. The service is the logical extension to any and all e-commerce platforms. The automated service that simplifies and makes business shipping a hoot. Morbits has a solid and updated understanding of both:- the WooCommerce platform and, the mechanics behind a successful integration with third party applications. MailChimp: MailChimp is everyone’s favorite email marketing solution. It commenced operations a decade before WooCommerce. And as such is an indispensable tool for e-stores and businesses old and new. MailChimp has also started its own journey to being a better rounded tool for online marketing. The service now integrates with the powerful Facebook Ads feature of the social media monolith. Value Offered by Morbits’ Rendering WooCommerce for your Online Store The best of SDLCs: Morbits adheres to industry leading development techniques and the latest proven best practices. Also our development methodology factors characteristics…

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Chloe Bridgewater & Sundar Pichai for a Great Again America

Chloe Bridgewater is driven, ambitious, focused, and above all a sweetheart – surely there must be something and/or some responsibility that would be apt and appropriate for a person of Chloe’s talents at Sundar Pichai’s Google.  It would have very well been, but as we all know Ms. Bridgewater is all of seven years and school will not be sacrificed even for a dream job at Google. The Google CEO in fact made special mention of the import and importance of education. Sundar Pichai – the first India born CEO of the search engine giant has won the hearts of netizens. He has sent a personalized response to Chloe’s job application, one that ticks all the right boxes. Chloe, who hails from the Cathedral City of Hereford in England penned the heart warming application, addressing it to the Google ‘boss’. This, after having been inspired from a build-your-robot set she received from her father. Sundar Pichai’s personalized response has oodles of great advice that surely ought to hold her future in good stead. Even so, what is it about the response that made it go so viral? Was it the fact that it was refreshing to see a girl interested technology? Or was it the reinforcement of the basic tenets of entrepreneurship? The mind of the internet is incomprehensible and trying to rationalize and predict the same is futile. And yet Chloe’s adventure (of sorts) holds a unique spot when compared to other ‘viral’ news that has run its course in the past. This also comes at a time when the President of the United States – Mr. Donald Trump is in the middle of a roller coaster beginning to his tenure. And with one of his principal war cries being that America (nee USA) needs to stop immigrant talent from entering the US….

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There are differences in buying online and offline, Earlier days there was limitations and risks in online sellers where they sell directly using a personal website or from any community forums , Scenario changed totally and here are the detailed comparison of how these are doing today Wait Period this is the one and only problem with online , you have to wait till the package arrives. But in some cases from amazon and Flipkart , they got same day delivery services. Product Selection and Availability Online:  Wide variety of products which no retailers can offer. Retail: Limited to only products Price As per Matthew on lifewire:  Online: Generally, online sellers features lower prices because they don’t have the overhead of renting a pad in a strip mall, high electric bills, and a staff of sales people.There’s even Web sites that offer ‘percent off’ discounts if you enter a code after meeting a minimum purchase requirement, which could save even more money. Though, pay attention whether or not your television is brand new or refurbished. Retail: In order to compete with online purchasing, retail outlets are slashing prices all around. Taxes, Shipping, and Delivery   same in both cases Customer Service and Warranty – Returns, Exchanges, Repairs   While buying online , you can even opt from the manufacturer who . listed their products in marketplaces like amazon, Eg. you may buy mobile phones from Motorola itself , which is more secure than any other retaiers as far you are getting an invoice from the company itself Security   Either from marketplace or Ecom Website , soon after you buy there will be an Email and SMS confirming your order, This is more secure than paper bills and which will ensure your warrantee throughout the period even if you lost…

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Why Website Design, Development, SEO, Promotions are Important

Reasons Website is Important for all Business Website is a single domain application where all pages resides about your business along with Interactive pages to collect informations and to communicate with the end visitor, Websites are Even more interactive these days with Live Chat , SMS Communications and Push Notifications. Having a Website is not a luxury now , this is a Necessity to bring more customers and to locate your business from any corner of the globe If you dont have a Website you will be loosing number of quires from your potential customers, whom you can easily convert to lifelong business points.And with website you can campaign different products and can easily link products together to contribute recursive sales. Here is a simple case, Imagine.. you are a Well established Brick and Mortar business and You are well known across the world over mouth publicity, and if some one who is interested in your product or service are trying to locate you, what will happen if you dont have a Website Some one else who listed you in some forums or blogs can easily steal your leads with an alternate phone and Email If Directories like portals hesitate to list you , your brand will be a big blank in entire internet Those who query about your business may skip you for the reason you dont have a Website Benefits of business website? Cost Effective Websites are comparatively Less expensive than all of your other establishments , even this is your phase all over., a strategically developed website and a Neatly designed Web interface can convert your enquirers in no time while comparing to other factors in your business You are Live 24 X 7 Your Website in turn your web presence is live all the day, With…

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Scope of Online Sales in South india , Kerala,Tamilnadu,Karnataka , Andhra

Online sales are growing like never before in proportionate with the drastic growth of internet connectivity, Connectivity is enlarging in an exponential rate and so forth the visitors and there by sales through online. Another reason is Demonetization of bank notes. With Online deals anything can be sold at any time. Why Sell online Reasons are many , and there is nothing to state against. This mode of sales on the other-hand got no demerits so far except the delay in delivery., the delay in delivery is not going to affect for the reason of discounts which is huge while comparing to brick and mortar sales. Benefits can be listed as below Comparatively Less Investment Sell at any time , Start earning even when you sleep Sell out of your city , Reach is global and literally there is no Geographical limit Expansion is seamless Reduce man power and save money Get the right audience with minimum ad budget Better Branding in less investment Accept any mode of payments including Cash On delivery Generate Returning customer base Communicate with Customers instantly like never before. Easy to Execute deals and Offers.  


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