The world of ecommerce is evolving at a rapid pace. As a result, it continues to make online shopping a seamless and hassle free experience. With the new year just around the corner, it’s time to make sure your company stays ahead of the competition and update on the latest ecommerce trends. Let’s dive into the top three trends for 2017. Hassle free return shipping Customers who shop online are unable to get the same sensory experience they can get from shopping at local stores. This makes it risky, as you are not able to touch or view products to make a decision. As a result, customers expect hassle free return policy for a seamless online shopping experience. One of the most prominent trends for 2017 is offering customers simple, hassle free return shipping, similar to Amazon Prime. Same day delivery Delivery and returns have always been a challenge, but steps have been taken to deliver at a faster pace. This would increase the chances of quality traffic and higher returns. Providing live-action customer support Having a live support option helps you reach customers who need your support and assistance. It allows customers to ask questions and provide feedback in real-time.
Reason for No Content Keywords Earlier the content keywords feature was the only feature to find , for which all keywords , google bot indexed your content. Later google implemented Search Analytics . , where google will list where all our contents are listed against which all keywords on user searches., This is enough to confuse between content keywords and analytics and obviously the latter is more clear in terms. This is the reason to retire Content keywords according to search console official blog
To get the most out of your presence online, you need to develop a strategy that works. Most often, companies just rush into digital marketing without having a detailed plan. Detailed research and planning are essential to get the most out of digital marketing in today’s world. You need to attract targeted visitors to your website, which results in conversion. This requires having a strategic plan, unlike traditional marketing. 1.Identify your target audience Identifying your target audience is a crucial step for your business.In this way, you can target people willing to work or use your services. This makes it easier while searching for your business in search engines. Various tools can be used to design a perfect keyword strategy. 2. Find your Customers Being on every social media channel may not be the best solution. However, using it effectively is the key to growth. So, take time to analyse and research which social media channel suits your business needs. 3. Create a Strong Customer Base Building a strong base of loyal customers is the goal of every company. For example, add them to your mailing list. This gives you an opportunity to interact with them by sending your best deals, news, new product launches and so on. This helps increase reach to your target audience. 4. Content is King As the saying goes, “Content is king”. Thus, it’s important to come up with new content regularly to keep visitors engaged and search engines updated. 5. Partner with a Digital Media Agency To design a perfect marketing campaign needs time and effort. So, look out for a well-organized Digital Marketing Agency that can take your business to another level. But, having an understanding of digital marketing process will help interact with your team in a more effective manner.
Ecommerce in india is on the rise, the trend reached 55% in 2016. To stand in the crowd you need to be on a stable platform which is extensible and flexible enough to give any features you imaging or research in no time., After Launch implemnt marketing strategies and logics to reach goals. Reaching goal is not the end, Maintainin the sale rates and retaining customers again a hassle. E-Commerce Platforms allow businesses to host online storefronts that offer goods or services for sale. E-commerce platforms can be offered as a digital solution for business-to-business (B2B) commerce, business-to-consumer (B2C) commerce, or both. These platforms are usually offered in one of two ways: hosted and self-hosted. Hosted e-commerce platforms are restricted to a relatively small vendor-approved set of extensions and plugins, but are backed by strong vendor support. Self-hosted platforms, often open source, provide greater customizability and scalability, but require more technical knowledge to implement and maintain. Platforms either can be hosted or Self hosted.Hosted Packs will be managed by the vendor , and here by offer strong Backend support and Scalability in minimum time. Self Hosted will be Cost effective and with full development handle to make any change with an expert inhouse developer, Choice is up to you. We got solutions for Self Hosted and Hosted Apps aswell Platforms Custom Ecommerce is the clear winner (42%) . Check Our Custom Made Ecommerce (MECOM) Here As per builtwith Magento lead the show ( 12 + 7 =19%) followed by WooCoomerce (9%) where Magentos share is sum of Community(Magento CE) and Enterprice Edition (Magento EE) shares. Advantages of Custom Ecommerce There are no limitations on how you set up your store and shopping cart Display the products you want on any page. Give your customers a unique shopping experience You’ll have better…
While tracking ECom in Google Analytics , Analytics App treats default currency as USD. To change the same follow these steps Login to Google Analytics with your Google Account Select your desired account Head to Admin Go to View Tab then View Settings Change Currency Displayed as your Curreny of choice
WordPress.com and Blogger are equally good in creating blogs for either personal or business. While creating with both , we will be assigned with their sub domain name of our choice ( if available) . But only few audience know the fact that we can point our own domain name to these blogs for much better Search engine visibility and branding. For Owing a domain head to any leading domain name registrar , We highly recommend morbits.net for simplicity and support ( even as live chat). Once you own the website Create a Blog at either WordPress or Blogger ., Steps are self explanatory in both. , Finish creation and come back. Using Custom Domain in WordPress.com Head to the Domains page, select your Blog , and choose the Add Domain option. Click Upgrade next to “Already own a domain?” Enter your domain name and click Add Npw go to Your Domain Registrar and Login to your Panel, Change Name Servers to NS1.WORDPRESS.COM NS2.WORDPRESS.COM NS3.WORDPRESS.COM Using Custom Domain in Blogger.com Sign in to Blogger. Select the blog to update. In the left menu, click Settings > Basic > Publishing. Under your current domain, click Set up a 3rd party URL for your blog. Enter your URL, including the www. Click Save. An error will appear with two CNAMEs. Visit your domain registrar’s website and find the DNS (Domain Name System) or the Name Server settings in the control panel. Delete existing CNAME entries. Enter the CNAMEs provided in the error message and click Save.
Login to your Control Panel. Search for the domain name and proceed to the Order Information Click the Name Servers link. Change Your Name servers and Press Apply
Why Magento From its release in 2008, Magento Ecommerce is the most widely using Ecom Platform till date, Reason for this mass popularity tends to be many, few of those are Open Source Magento got two vaiants 1. Magento Enterprise Edition as a Hosted app (EE) 2. Magento Community Edition (CE) For a Business startup to stand with giants like amazon,alibaba,flipkart,snapdeal, Its not that easy to develop their clone. The most cost effective but competative option is to depend a trusted e Com platform. Fortunately Magento supply all these in no product cost. But remember getting a copy of Magento will do nothing, unless you got its expertise and team to manage features and servers #Advantages Of Magento:- Magento offers ultimate flexibility and functioning of their online stores. Feature-Rich Magento Equipped with all major Features a startup needed to stand with major players Flexible CMS From the user end majento is flexible enough to manage from back end Wide Community Owned by EBay Magento got immense number of community supporters to provide support when ever you need Extensions Plenty of extensions from official and unofficial marketplaces #Disadvantages:- Magento got its own disadvantages as its running on PHP where resource eat will be in range of Gigs. Its backward compatibility on server upgrades are againa queston, the common disadvantages listed below Cost Magento EE is not a Free Service and if you are in CE you need to pay high for Developers and Extensions, And Be sure extending magento is a steep job. Technology Magento need high requirement in server and developers. Must be hosted on dedicated servers or cloud plan to keep store running smooth Time Magento’s architecture is bit complicated. The more Magento is complex, the more time it need to set up and customize as in other solutions.and so the price.
While Compare WordPress Joomla Drupal , Un doubtfully WordPress Leading the show for last few Years. Here is how CMS platforms performs in installations and distributions Market Share WordPress – 69% Joomla – 10% and Drupal – 6% Why WordPress is this popular 1. PLUGIN STABILITY AND AUTONOMY 2. MULTISITE OPTION 3. PLUGIN POWER AND VERSATILITY 4. EASE OF USE 5. THEMES
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