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Why & How to Increase Online Sales!

  Why Establish the Channel to Increase Online Sales? Has the thought to increase online sales ever crossed your mind? While yes, there is definitely a constant scope for more business from conventional sales and marketing. But what does one do when walk-ins themselves are determined by Google Reviews? The time to think of and put in place a sound online sales strategy has come and gone! The rest of the world is not playing the catching up game whether they are aware of it or not! I recently came across yet another interesting read  on America’s retail commerce scene during the recent holiday season. The article suggests and provides hard data that physical stores are finding it hard to compete with the huge online giants. Why should businesses in Kochi, or Kerala, or India, or anywhere in the world with a commercial business wait for this to happen with them? Why should you wait to set up your online brand? Or manage your online reputation? How to Increase Online Sales? Plan ahead and plan well;  and also fine-tune according to the response. A typical online sales strategy needs to address the following elements at the least: – Brand Management: this applies to businesses and entities that already possess a branding pull too. Search Engine Optimization: is one of the oldest and yet still golden practices of solid  online sales, an ethical and effective SEO strategy Reports and Analytics: and this is tricky business, no doubt about it! Additionally, a long term plan could ideally include: – Public facing website fine-tuning E-commerce website development Mobile app development How Morbits Helps Increase Online Sales? We have a comprehensive suite of managed and customized services to increase online sales, and guarantee ROI! Our USP is that we possess expert digital experience analysts among our digital marketing team. These veterans analyze…

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E-Comm Update- ShipRocket & MailChimp Integrate with WooCommerce

E-Comm Update- ShipRocket & MailChimp Integrate with WooCommerce

The Highly Flexible, Customizable, and Collaborative E-Commerce Platform WooCommerce broke into the e-commerce scene in 2011. And since then has been moving from strength to strength. A PHP based e-commerce platform WooCommerce has the distinct advantage of being:- simple to install and, easy-to-use. The above two were also pivotal reasons behind WooCommerce’s heightened adoption by users. We ourselves have written about the same. WooCommerce’s affinity to the PHP driven WordPress stable also puts us in a good position to develop the e-commerce platform that fits any and all requirements like a glove. It has also built its own collaborations with highly relevant and associated offerings from across the e-commerce and digital marketing spectrum. And now ShipRocket – the e-commerce logistics partner and MailChimp – the e-mail marketing service support it. WooCommerce offers an even more comprehensive suite of services. Morbits expertly renders WooCommerce’s comprehensive suite of services from end-to-end. ShipRocket and MailChimp Provides more Value and Power to E-Commerce Setups! ShipRocket: A logistics service provider that powers online businesses. The service is the logical extension to any and all e-commerce platforms. The automated service that simplifies and makes business shipping a hoot. Morbits has a solid and updated understanding of both:- the WooCommerce platform and, the mechanics behind a successful integration with third party applications. MailChimp: MailChimp is everyone’s favorite email marketing solution. It commenced operations a decade before WooCommerce. And as such is an indispensable tool for e-stores and businesses old and new. MailChimp has also started its own journey to being a better rounded tool for online marketing. The service now integrates with the powerful Facebook Ads feature of the social media monolith. Value Offered by Morbits’ Rendering WooCommerce for your Online Store The best of SDLCs: Morbits adheres to industry leading development techniques and the latest proven best practices. Also our development methodology factors characteristics…

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Chloe Bridgewater & Sundar Pichai for a Great Again America

Chloe Bridgewater is driven, ambitious, focused, and above all a sweetheart – surely there must be something and/or some responsibility that would be apt and appropriate for a person of Chloe’s talents at Sundar Pichai’s Google.  It would have very well been, but as we all know Ms. Bridgewater is all of seven years and school will not be sacrificed even for a dream job at Google. The Google CEO in fact made special mention of the import and importance of education. Sundar Pichai – the first India born CEO of the search engine giant has won the hearts of netizens. He has sent a personalized response to Chloe’s job application, one that ticks all the right boxes. Chloe, who hails from the Cathedral City of Hereford in England penned the heart warming application, addressing it to the Google ‘boss’. This, after having been inspired from a build-your-robot set she received from her father. Sundar Pichai’s personalized response has oodles of great advice that surely ought to hold her future in good stead. Even so, what is it about the response that made it go so viral? Was it the fact that it was refreshing to see a girl interested technology? Or was it the reinforcement of the basic tenets of entrepreneurship? The mind of the internet is incomprehensible and trying to rationalize and predict the same is futile. And yet Chloe’s adventure (of sorts) holds a unique spot when compared to other ‘viral’ news that has run its course in the past. This also comes at a time when the President of the United States – Mr. Donald Trump is in the middle of a roller coaster beginning to his tenure. And with one of his principal war cries being that America (nee USA) needs to stop immigrant talent from entering the US….

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There are differences in buying online and offline, Earlier days there was limitations and risks in online sellers where they sell directly using a personal website or from any community forums , Scenario changed totally and here are the detailed comparison of how these are doing today Wait Period this is the one and only problem with online , you have to wait till the package arrives. But in some cases from amazon and Flipkart , they got same day delivery services. Product Selection and Availability Online:  Wide variety of products which no retailers can offer. Retail: Limited to only products Price As per Matthew on lifewire:  Online: Generally, online sellers features lower prices because they don’t have the overhead of renting a pad in a strip mall, high electric bills, and a staff of sales people.There’s even Web sites that offer ‘percent off’ discounts if you enter a code after meeting a minimum purchase requirement, which could save even more money. Though, pay attention whether or not your television is brand new or refurbished. Retail: In order to compete with online purchasing, retail outlets are slashing prices all around. Taxes, Shipping, and Delivery   same in both cases Customer Service and Warranty – Returns, Exchanges, Repairs   While buying online , you can even opt from the manufacturer who . listed their products in marketplaces like amazon, Eg. you may buy mobile phones from Motorola itself , which is more secure than any other retaiers as far you are getting an invoice from the company itself Security   Either from marketplace or Ecom Website , soon after you buy there will be an Email and SMS confirming your order, This is more secure than paper bills and which will ensure your warrantee throughout the period even if you lost…

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Why Website Design, Development, SEO, Promotions are Important

Reasons Website is Important for all Business Website is a single domain application where all pages resides about your business along with Interactive pages to collect informations and to communicate with the end visitor, Websites are Even more interactive these days with Live Chat , SMS Communications and Push Notifications. Having a Website is not a luxury now , this is a Necessity to bring more customers and to locate your business from any corner of the globe If you dont have a Website you will be loosing number of quires from your potential customers, whom you can easily convert to lifelong business points.And with website you can campaign different products and can easily link products together to contribute recursive sales. Here is a simple case, Imagine.. you are a Well established Brick and Mortar business and You are well known across the world over mouth publicity, and if some one who is interested in your product or service are trying to locate you, what will happen if you dont have a Website Some one else who listed you in some forums or blogs can easily steal your leads with an alternate phone and Email If Directories like portals hesitate to list you , your brand will be a big blank in entire internet Those who query about your business may skip you for the reason you dont have a Website Benefits of business website? Cost Effective Websites are comparatively Less expensive than all of your other establishments , even this is your phase all over., a strategically developed website and a Neatly designed Web interface can convert your enquirers in no time while comparing to other factors in your business You are Live 24 X 7 Your Website in turn your web presence is live all the day, With…

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Scope of Online Sales in South india , Kerala,Tamilnadu,Karnataka , Andhra

Online sales are growing like never before in proportionate with the drastic growth of internet connectivity, Connectivity is enlarging in an exponential rate and so forth the visitors and there by sales through online. Another reason is Demonetization of bank notes. With Online deals anything can be sold at any time. Why Sell online Reasons are many , and there is nothing to state against. This mode of sales on the other-hand got no demerits so far except the delay in delivery., the delay in delivery is not going to affect for the reason of discounts which is huge while comparing to brick and mortar sales. Benefits can be listed as below Comparatively Less Investment Sell at any time , Start earning even when you sleep Sell out of your city , Reach is global and literally there is no Geographical limit Expansion is seamless Reduce man power and save money Get the right audience with minimum ad budget Better Branding in less investment Accept any mode of payments including Cash On delivery Generate Returning customer base Communicate with Customers instantly like never before. Easy to Execute deals and Offers.  



5 important reasons for an e-commerce businesses disaster

Ask any of the 90 percents of business owners who fail in the first three years of their business, will answer that, everything they were doing was according to a plan. While they had the passion and motivation, or “good intentions,” they lacked the necessary knowledge and tools to get out of the disaster. Even though they are so passionate about their goal to become successful, there should be some important checklists to make your pathways. You might be surprised at how many entrepreneurs fail to put a budget on paper. They figure that they have everything in their head and since a budget is a projection anyway, why bother? But you should never start an e-commerce business if you refuse to create an initial budget and sales/ expense projections. Here I would like to pin few points to take care which are the main reasons for the failure of an e-commerce business. 1. Lack of product profitability and margins Most of the entrepreneurs mainly focus on the volume of sales or revenue in the initial phase of their business. They may give too much emphasis on sales and not enough on profitability. The enthusiasm in the initial moths will get subsided due to the erosion of capital and the absence of substantial margins to take care of the overheads. There should be an intense research on product profitability and margins in the early days itself. 2. Lack of specialization The excitement and enthusiasm of the new business owner will always lead to the mindset to the jack of all trades. He will try to make his site a platform to buy everything that he likes or he thinks that people like. In the process of trying to appeal too broad an audience, the business will lose focus and hence…

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6 Ways to Promote Your Ecommerce Website to the Right Audience in Minimum Span of Time?

6 Ways to Promote Your Ecommerce Website to the Right Audience in Minimum Span of Time?

2017 comes with immense possibilities for your online business. With latest trends and technology in digital media, you can drive sales to your site. And the best part is that you really don’t have to depend on any agency and waste huge sum of money for marketing. The techniques we’re going to discuss in this article can all be done yourself. Here’re the six effective ways to drive sales through your ecommerce portal.   #1 Stay Active on Social Media Yes, take it seriously. Social media portals can play a vital role in establishing a strong online presence, because the potential is boundless. With billions of active users, these sites can help you reach to your prospective customers. Try yourself. Kick off a social media campaign. And see how it can yield dramatic results in a short amount of time. Social media promotion has evolved into an inevitable part of the digital marketing strategy. It doesn’t have to cost you anything, though having a budget can make things much easier and impact. Create a social media strategy based on your brand identity. Create and publish exciting content that attracts your target audience, and then refer them back to your website. There are so many different approaches to social media strategies that can be used for brand promotion. Once you take your brand to various platforms and doing it for a while, you will be able to identify the most effective one for your particular site. #2 Create a Solid SEO Strategy Be it an ecommerce portal or a normal site, Search engine optimization is a must. The more optimized your site is, the better the chance to get ranked high in search. Which means more traffic and more sales. SEO can be one of the best ways to ensure your…

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Why You Need a Self Hosted Online Store for Your Business?

Why You Need a Self Hosted Online Store for Your Business?

Nowadays, it’s not that difficult to get an online store up and make it run. Yes, that’s really perfect, unless, in your hurry, you pick the wrong type of platform and are forced to either begin from the scratch or go on with a store that is less than perfect. With a multitude of e-commerce platforms available out there, each with its own unique features, you’ve the freedom to choose the apt one for your business. Choose one to serve as the backbone of your e-commerce empire. It’s about whether to go for hosted or self-hosted solution. Before taking a decision, let’s find out what they are and why you should care. Bike or Bus? Let me give you a simple example that’ll help you understand the difference between a self-hosted and hosted platform.Do you prefer using a bike? Or would you prefer taking the bus? Well, the answer will probably help you decide whether you want a hosted or self-hosted platform. With a bike, you can go anywhere anytime you want. You’ve the whole freedom to customize it the way you want. You can choose a model that has good mileage or with some exciting features. You can choose how fast you get to your destination. Certainly there are downsides to owning a bike– you have to pay for the bike itself, you have to pay to park, you have to fill it up, you have to think of its maintenance and repairs. Well, if you like the freedom of owning a bike, we’d say you’ll probably like a self-hosted solution. You could of course rely on the public transportation too. It goes to where most people want to go, at a pretty good speed. And you don’t have to bother about the maintenance at all. There are a…

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Increase Apps Visibility on Google Play Store

Visibility on Google Play Store Visibility and discoverability are important for apps to reach their users on Google Play. For the average app, search makes up the majority of installs.As an app developer, when a user searches for something that’s like your app,you want them to find your content. Optimizing this process means understandingwhat type of searches users are doing and making sure that data for your app supports these searches.There are generally two types of searches that users do.The first type is for users who know exactly what they’re looking for.For example, those who will do a search based on the title of your app,And titles are not just about branding.It is important to be as clear as possible,in the title to communicate what the app is about. Searching on PlayStore Is your app about internet radio, travel planning,podcasting? Making this clear in the title will capture the attention of interested users, making your apps stand out, in a sea of competitors.The second type of search is done by users who are not sure exactly what they want and search by keywords like the features that are looking for.For example, I like puzzle games. And well, I also like goblins.once you’ve gotten the attention of users and they’ve clicked on your app, it’s all about your store listing. App Listing Details Your app’s description should clearly tell users what your app does and why it matters to them. Once that’s done, you can brag about how successful your app is, what awards you’ve won, and so on. App Images and Videos But as the saying goes, a picture is worth a thousand words. There will be users out there who judge apps by the quality of their screenshots and videos. As such, a high quality app will strive for…

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