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How to make Effective pay per click Ads for your website

If you are having a startup and have no much to spend for marketing and will to pay some for the same. The best word that will help your is “Pay-per-Click Ads” normally called it PPC Ads. In this type of Ads, your business listing will be listed on search and only clicking the listing will be counted. Set a listing for a number for click on a price make this type ads convenient for startups. PPC Ads are for those can give Rs.25 for a Rs.100 worth customer. Now it might confusion that whether the that lead will get convert or not. We are also speechless for that. But if it’s to hard to spend Rs.25 for such leads you can pay Rs.5 for a lead. How to make Effective pay per click Ads Choose specific keyword : With a research you can find a specific keyword that will be searching by your client to find. This will help you to losing leads by spending a broad match keyword. Set Separate keywords for Content & Search Ad placement : Using different keywords for the PPC ads appears in Search Query and Block Display PPC Ads. Running ads on separate keywords make effective monetary benefits for your investment. Negative Keyword PPC : You can also use the misspelled and common grammatical errors in search keywords for PPC Ads. These keywords can bring some more customers to search. Targeting Campaigns : By Efficiently targeting the Ads for the ideal group, time and geographic focus can give improved conversion rates.



How to optimize WordPress website

Use light weight theme Important Factor for optimizing WordPress site is its Theme. A website which loads slow and performs slow leads to a poor user experience. If your website takes too much time to load then your visitors may not visit your website again. Some fastest loading themes includes WordPress twenty sixteen, Themeforest  Avada and Enfold. WordPress twenty sixteen Twenty Sixteen is one of the fastest loading theme. Horizontal header area in Twenty Sixteen looks perfectly for both blogs and websites. It features free custom color schemes, a harmonious post grid that will make your homepage look sharp on any device. Themeforest Avada   Avada’s theme allows you to easily create unique looking sites. This design can be used for any type of website; business, corporate, portfolio, blog, products, etc. Avada provides advanced header options like no other theme can. Also it offers  numerous page layouts and options to fit every situation, making it easy to complete your design vision. Enfold Enfold Theme comes with a template builder that allows you to build any number of stunning layouts. It is fast to setup. Within a few seconds you can set up beautiful full screen or inline slideshows using Enfold. This wordpress theme has clean, flexible and retina responsive design which makes it different from other themes, moreover you can use enfold for many purposes like online shopping websites, business websites, portfolio websites or gym etc. Enable Gzip compression Gzip compression in wordpress reduces upto 80% size of your website(HTML files, JavaScripts, CSS stylesheets and XML files).  The best way to enable compression using mod_gzip or mod_deflate in WordPress .htaccess file. By adding a simple code in WordPress .htaccess file can enable Gzip compression . Gzip compression method is different for Apache or Nginx servers. So we need to find out which server you are using. Gzip compression is used on Apache and Nginx servers, while DEFLATE is…

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Resolve JQuery Conflict in WordPress

WordPress WordPress began as a blogging framework, however it is used as full content management system. WordPress is developed on  HTML5, PHP,MySQL,Jquery , CSS . WordPress repository now contains wide variety of plugins  and themes. WordPress Themes are ready-made layouts created for WordPress. Theses themes allow users to change the look and functionality of a WordPress website and they can be installed without altering the content of the site.WordPress themes are mainly classified into  free themes and premium themes. Free themes are listed in the WordPress theme directory and premium themes can be purchased from marketplaces and individual WordPress developers.  Some fastest loading themes includes Wordpress twenty sixteen, Themeforest Avada and Enfold. WordPress Plugins extending  the functionality of your wordpress site. Some of commonly used plugins include Contact Form 7, TinyMCE Advanced, NextGEN Gallery and Advanced Custom Fields. JQuery in WordPress Including JQuery in WordPress theme Add the following to the theme’s functions.php file: if (!is_admin()) add_action(“wp_enqueue_scripts”, “my_jquery_enqueue”, 11); function my_jquery_enqueue() { wp_deregister_script(‘jquery’); wp_register_script(‘jquery’, “http” . ($_SERVER[‘SERVER_PORT’] == 443 ? “s” : “”) . “://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.js”, false, null); wp_enqueue_script(‘jquery’); } JQuery Issues in WordPress Jquery is a widely used powerful javascript framework. When you are using the jquery in wordpress that time you need to keep in mind some issues. WordPress itself uses the jquery in their framework. But when we try to add  different versions of jquery and their plugins, this leads to some issues or conflict with wordpress core. How to resolve JQuery Conflict in WordPress WordPress itself uses the jquery in their framework. So you dont need to add the jquery script again in to wordpress. For removing the conflicts when you are using the jquery functions, just use the following no conflict code. <script type=”text/javascript”>// <![CDATA[ $.noConflict(); jQuery(document).ready(function($) { // Code that uses jQuery’s $ can follow here. }); // Code that uses other library’s $ can follow here. // ]]></script> if you are familiar…

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Use Gmail to send Email from WordPress

By default WordPress Uses PHP Mail function to send generated emails, in some cases where php mail function is not adequate to send enough mails or its ip address are not white listed to reach users inbox , only hope is to use an External SMTP server. As far GMAIL is the most popular mail service to offer FREE SMTP  its a good idea to use Gmail instead. To start with we need to enable SMTP feature to the core. The simplest and easiest method is to install  WP Mail SMTP. Once activated, goto Settings -> Email Fill out necessary details and ensure check Use SSL while using Port 465, and opt SMTP Authentication. Supply SMTP Host as : smtp.gmail.com and , Port Number as : 465. and Save  settings The same can be used with your Google App account , here is the sending limits while using Google Apps That is all for now . Once everything is in place WordPress will start sending using the Gmail credentials supplied over here.



Top Free and Open Source Project Management Software for Your Small Business

Top free and Open source project management software for business includes Freedcamp, Orange Scrum, GanttProject, MeisterTask, Asana, Zoho Projects and Harvest. Freedcamp Advantages of Freedcamp Project Management Software’s are Freedcamp is free for unlimited number of users and projects. It offers a free base storage level of 200MB and can be upgrade to 1 GB for $2.49 a month. Freedcamp’s advanced permission features allow a project to contain different types of user roles with different access modes. Orange Scrum Advantages of Orange Scrum Project Management Software’s are It helps organization to centralize Projects, Collaborate resources on assignments or tasks and more. Also it collaborate with your team and manage your projects, effortlessly. The on-premise version costs $0, whereas the cloud version starts at $9 a month. GanttProject Advantages of GanttProject Management Software’s are It features most basic project management functions like a Gantt chart for project scheduling of tasks, and doing resource management using resource load charts. GanttProject allows users to quickly create a structured schedule for any project. It also offers task assignment and milestone implementation It has a number of reporting options such as MS Project, HTML, PDF and  spreadsheets. MeisterTask Advantages of MeisterTask Project Management Software’s are It offers unlimited users and projects, has native apps for iPhone and iPad, and gives free users two integrations (like with Dropbox,GitHub, Zendesk and Google Drive). Meister offers time tracking, issue tracking, and collaboration with both internal and external users. There is no storage limit, so exchanging files is hardly a burden on the system’s capacity. Zoho Projects Advantages of Zoho Projects Management Software’s are Zoho Projects is a free online project management software with a better collaboration and bug tracking modules. Zoho Projects also offers timesheets and detailed reporting features. Free users are limited to 10MB of storage and the paid version offers 5-30GB, depending…

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Implementing Live Chat in your website

Importance of having Live Chat Website live chat is the most viable method to interact with visitors. On an average, more visitors interact in chat, over email and phone. Latest live chat platforms further support mobile along with its back-end dashboard. Live Chat significantly reduces the response time and thereby increase conversation rate from visitors drop into the website. There is a good number of providers in Live Chat implementations both free and paid. Here is a detailed comparison among leading Live char players. Leading players in Live Chat Liveperson Liveperson is one of the leading player in  Live Chat. It allows you to stay connected with your customers every time. In Liveperson chat buttons can be displayed whenever agents are available, allowing customers to initiate chat engagements from their desks, smartphones, or tablets. Using this chat, we can transfer chats to other agents such as second-level support. Olark Olark is another famous leading player in Live Chat. Olark live chat allows you to talk directly with customers. Using Olark, We can automatically send  greeting message or manually via the chat console also it  reveals who’s on your website and exactly what they are doing. zopim Zopim is a famous Chat to engage customers fast. Using zopim,  Agents can handle multiple chats at once, so the wait time is reduced and customer’s have a better experience. Also this lets you reach out and talk to customers before they even ask a question. Free live chat for any website tawk.to Tawk.to is a 100% FREE live chat app that lets you monitor and chat with visitors on your site. More than 250000 companies use tawk.to to provide real time support and service to their customers. Using tawk.to, Stay connected anywhere and be in touch with your customers from your computer, or your mobile. Twak.to wordpress plugin To install tawk.to on your…

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How to add custom Currency or Symbol in WooCommerce 2.0

In order to add custom currency or symbol in WooCommerce 2.0+, add this code  in your theme file functions.php and  save your file. After saving changes currency/ symbol will be available from your WooCommerce settings. Add this code to functions.php file in WordPress theme add_filter( ‘woocommerce_currencies’, ‘add_my_currency’ ); function add_my_currency( $currencies ) { $currencies[‘ABC’] = __( ‘Currency name’, ‘woocommerce’ ); return $currencies; } add_filter(‘woocommerce_currency_symbol’, ‘add_my_currency_symbol’, 10, 2); function add_my_currency_symbol( $currency_symbol, $currency ) { switch( $currency ) { case ‘ABC’: $currency_symbol = ‘$’; break; } return $currency_symbol; } Always keep this file while you update your theme exactly as it is.



Google to Shutdown PageRank

Google has officially shutdown the pagerank it will not be visible to the public, All account this change access from Friday if any browser currently using the data means it will be stopped coming days. Page Rank is an algorithm used by google for  measuring the ranking of web pages and estimating the importance of websites. Page Rank can be calculate the quality of links in the page and the page rank score is used to load the value of inbound links. Google still be internally using the page rank score for measuring the search results, but the public can’t be accessed the data it’s officially shutdown for public.



Best practises to list in Google

Title & Description A good title is the 1st impression of your product which give a positive response. Readability of title can increase the ranking & the length of title include 50 to 60 characters. The description must be same for each & every page in your website, The short & clear description convenience to customers. Avoid the stuffing keywords in title & description. Unique & Original Content Using Original and unique content on your website it will be getting increased traffic. Trending Content Trending content should be publish.Using the quality & original contents for user engagements Demonstrate your expertise Demonstrate your expertise about the topic & convince the people . Score 100% SEO is a different practices, Its normally pressed -for-time individuals.On-page SEO factors encouraging which can work for your website & score 100%.  Google webmaster guidelines Never violate Google webmaster guidelines only take the corrective actions, Follow the protocols & good result will become. Fresh Website Keep your website always fresh include trending & quality contents. Link building Using the natural link, Its created by the blogger to help the searcher in finding the topic.Avoid the artificial link. Social Media Promotion Promote the social media which increase the engagement, website promotion very frequently. Stay in synch with latest developments The Google SEO stays in synch with latest trends which making more engagements.


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