SEO


Why your business should invest in SEO 2017

Why your business should invest in SEO 2017

To compete in today’s digital market, you need to invest in SEO. Ranking keywords relevant to your industry can guarantee quality traffic to your landing pages. If you are willing to take your website to the next level, then you should invest in SEO. Mobile Search Is Growing Mobile use has made it convenient for people to interact with one another. That includes how and when people search for goods and services.This is where SEO fits in.  It helps you to connect with right customers online. Meet Your Customer Expectations Once you have improved your visibility on google, you can expect traffic from search engines, without having to update on a regular basis. If you have not invested time on SEO, your business becomes less visible on search. Why have a website if no one can find it? Quality Traffic To Your Website By targeting the right keywords, it leads to users actively looking for your service or product. Increase ROI The more you invest in SEO, you can expect greater returns. Those higher returns result into direct revenue for your business. Stay ahead of your competitors If you are interested in establishing a successful presence online, and stay ahead of your competitors, then SEO is  for you! Competition is high and if you’re not investing in SEO, then you are losing out on generating quality traffic and  right leads for your business. If your competitors are investing in SEO, then what’s stopping you? At Morbits, our SEO experts will help you gain better visibility in search engines. We can provide SEO services targeting different kinds of and search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. To know more about out services, visit,  morbitstech.com  



Top Search Trends in 2016

Search keywords are the most popular keywords that someone searches on google. It can be find out by using Google Trends, Google Autocomplete and Bing Trends etc. Some of the most popular  topics and rising quires are listed below. Most popular Topics are Google Classroom – Website (+80%) Game of Thrones- American drama series (+60%) NBA – League (+60%) Windows 10- Computer (+50%) World Wide Web – Industry (+50%) Adidas – Design Company (+40%) Snapchat- Software (+40%) Rising Search Quires are euro 2016 (+1,950%) deadpool (+600%) facebook iniciar sesion (+300%) powerball (+250%) trump (+250%) whatsapp web (+120%) facebook entrar (+100%)



Advantages of WordPress over HTML

 Wordpress is more Customizable than HTML One of the main advantage of WordPress is Customization is easy compared to HTML. Someone without technical coding knowledge is not able to update a HTML layout themselves.But in case of WordPress, We can be able to update layout  without writing a single line of code. Ease of Use Compared to HTML, WordPress is more flexible. WordPress is the simplest CMS (Content Management System) . WordPress is simple to install and navigate around. Learning WordPress is also very easy because tutorials are available online for free.  Wordpress offer more Plugins  than HTML The main Advantages of WordPress is the availability of New plugins . Plugins can be used to add social media marketing, SEO tools, display images, improve security, add forms, embed videos, lock out spammers and more. We can do all of these things using HTML, but we have to write the code for that. More SEO Friendly WordPress is a blogging platform, where the websites code is very clean and simple. This makes easy for search engines to read and index the site’s content. Installing SEO plugins on WordPress is easy, which increase SEO Rankings. Full control and Ownership In WordPress, You get full control of your website and you can make any changes you want.



Advantages of WordPress over Blogger

Free and Easy to use Blogger is a blogging service, which is provided by Google. It is free, reliable most of the time.But it is not owned by you. Google runs this service and has the right to shut it down, or shutdown your access to it at any time. In case of WordPress, you use a WordPress hosting provider to host your own site. It is  owned by you. So you have the rights to decide how long you want to run it and when you want to shut it down. Availability of Templates In WordPress, there are thousands of free and premium WordPress themes which allow you to create fabulous websites. These themes are easy to use and customize. In Blogger, it has only limited set of templates to use. Here you can’t create your own layouts or can’t make modifications. Search Engine Optimization Blogger is developed by Google, It has less Search Engine Optimization compared to WordPress. Blogs powered by WordPress are optimized for Google, Yahoo! and Bing. In particular, WordPress entries include a variety of meta tags that search engines use to determine how to index your pages. So your WordPress blog will get high Search Engine Ranking compared to Blogger. Communication and Support Blogger has less support than WordPress. They have a very basic documentation and a user’s forum. WordPress has active communication and support. There is online documentation, community forums, and IRC chatrooms where you can get help from experienced WordPress users and developers.



Google to Shutdown PageRank

Google has officially shutdown the pagerank it will not be visible to the public, All account this change access from Friday if any browser currently using the data means it will be stopped coming days. Page Rank is an algorithm used by google for  measuring the ranking of web pages and estimating the importance of websites. Page Rank can be calculate the quality of links in the page and the page rank score is used to load the value of inbound links. Google still be internally using the page rank score for measuring the search results, but the public can’t be accessed the data it’s officially shutdown for public.



Best practises to list in Google

Title & Description A good title is the 1st impression of your product which give a positive response. Readability of title can increase the ranking & the length of title include 50 to 60 characters. The description must be same for each & every page in your website, The short & clear description convenience to customers. Avoid the stuffing keywords in title & description. Unique & Original Content Using Original and unique content on your website it will be getting increased traffic. Trending Content Trending content should be publish.Using the quality & original contents for user engagements Demonstrate your expertise Demonstrate your expertise about the topic & convince the people . Score 100% SEO is a different practices, Its normally pressed -for-time individuals.On-page SEO factors encouraging which can work for your website & score 100%.  Google webmaster guidelines Never violate Google webmaster guidelines only take the corrective actions, Follow the protocols & good result will become. Fresh Website Keep your website always fresh include trending & quality contents. Link building Using the natural link, Its created by the blogger to help the searcher in finding the topic.Avoid the artificial link. Social Media Promotion Promote the social media which increase the engagement, website promotion very frequently. Stay in synch with latest developments The Google SEO stays in synch with latest trends which making more engagements.



Improve Google Search Engine Ranking

Google is providing majority of visitors to most of the website including morbits. In this article we discuss how to improve Google Search Engine Ranking. Most of the factors are trade secret of major digital marketing agency but we reveal the same because you might know what they are. Pointing Links to Website Your website can be ranked better when your website have more quality links to it than other websites. Having links from popular social medias and websites can benefit the ranking and search results.  Title Tag Title of your page is most important part for ranking, if you insert some meaningful word with some strong keywords that people search for your website can be advantage for future. SEO Keywords Your Site need to have words that someone search for your website, apart of your brand and identity. You can add some synonyms and misspelled words to compete with other sites of your kind.  Keyword-Laden Links If the links to your website have some keywords in it Google Search may think you are an authentic source for same. For.eg: If you Make a link on Software Develepment word on any website to your website, google may think your website is authenical to Software Development and list your website for the same apart from Improving Search Engine Ranking. Site Map Creating a sitemap can help google to index and list every pages in your website.  Robots.txt With Robot.txt you can control the search bot about what and where to search for indexing. So its good to make a robots.txt in your website. ALT Text for Images An ALT text is what keep a brief description about the picture and since most of the search engines work on words this might be result the image searches. Meta Keywords Tag Google Ignore…

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Reverse SEO for Online Reputation Management

Reverse SEO Reputation is the keyword for Businesses across the globe. Reputation or Image of a brand directly relates to the leads for a Business. For those who want a successful business endeavour across thier competitors they need to create a clean image of thier brand apart from others. If your reputation is tarred once and losing business out of it, then the most helping factor to achieve business is to rebuild the reputation. Online Reputation of a brand play a key role in today’s world. In fact it’s the worst situation for a brand to keep thier brand values and image upright when thier are some complaint register sites like Ripoff Report, Yelp, Complaintsboard.com, Complaints.com, ConsumerComplaints.com etc where people can publish grievances about the business as well as the individuals. And it’s quite difficult to remove such complaints or post from these websites. If you have gone through such situation, better you contact a reputation management professionals. What we doing is even the negative reports are published and cannot be removed from the portal we publish some positive listings that can be push higher in search results. Also there is a process of Reverse SEO to recover negative publicity of brand on Google, Yahoo and Bing. We also set up multiple website identity to make a positive reputation over the brand name.



Ecommerce SEO Listing Factors

SEO Ranking factors are important to an Ecommerce business to bring business online. The main ranking factors in ecommerce are: Navigation Links (5/5) The text appears near to your products and product categories are so called Navigation links. Most of the Ecommerce Platforms automatically generate the navigation links for menu same as the products and product categories. And for smooth SEO results it’s better to prefer independent controls for the navigation links so that Individual Products categories or products can be listed on search on particular product related searches. Page Titles (5/5) Page titles are the text that seen at the tab section at the top of the browser. And  it will be the bookmark name for the page when we save it or make a shortcut for that. So when creating page titles we need to focus to highlight the products we listing rather than the store name and all. Inserting key search terms with product name will be also appreciated. However Independent Page titles make sense in the SEO ranking rather than common one. If some product name is unfamiliar then you can make the product category name in front of it to make a identity for the same. Page URLs (4.5/5) The Location of page shown in address bar of the browser is called Page URL. Including key search term for products or service in the page URL will highlight the same on search results. And Independent controlled URL name based on Keywords will ensure better search listing than a competitor doing automated URL naming. Meta Description (4.5/5) The descriptive text appears  along with the listing of your page in Google or Any Search engine is called Meta Description. Meta description does not make any positive part on Search Result Position but it will reflect on customer choice for clicking…

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