Monthly Archives: January 2017



Scope of Online Sales in South india , Kerala,Tamilnadu,Karnataka , Andhra

Online sales are growing like never before in proportionate with the drastic growth of internet connectivity, Connectivity is enlarging in an exponential rate and so forth the visitors and there by sales through online. Another reason is Demonetization of bank notes. With Online deals anything can be sold at any time. Why Sell online Reasons are many , and there is nothing to state against. This mode of sales on the other-hand got no demerits so far except the delay in delivery., the delay in delivery is not going to affect for the reason of discounts which is huge while comparing to brick and mortar sales. Benefits can be listed as below Comparatively Less Investment Sell at any time , Start earning even when you sleep Sell out of your city , Reach is global and literally there is no Geographical limit Expansion is seamless Reduce man power and save money Get the right audience with minimum ad budget Better Branding in less investment Accept any mode of payments including Cash On delivery Generate Returning customer base Communicate with Customers instantly like never before. Easy to Execute deals and Offers.  



5 important reasons for an e-commerce businesses disaster

Ask any of the 90 percents of business owners who fail in the first three years of their business, will answer that, everything they were doing was according to a plan. While they had the passion and motivation, or “good intentions,” they lacked the necessary knowledge and tools to get out of the disaster. Even though they are so passionate about their goal to become successful, there should be some important checklists to make your pathways. You might be surprised at how many entrepreneurs fail to put a budget on paper. They figure that they have everything in their head and since a budget is a projection anyway, why bother? But you should never start an e-commerce business if you refuse to create an initial budget and sales/ expense projections. Here I would like to pin few points to take care which are the main reasons for the failure of an e-commerce business. 1. Lack of product profitability and margins Most of the entrepreneurs mainly focus on the volume of sales or revenue in the initial phase of their business. They may give too much emphasis on sales and not enough on profitability. The enthusiasm in the initial moths will get subsided due to the erosion of capital and the absence of substantial margins to take care of the overheads. There should be an intense research on product profitability and margins in the early days itself. 2. Lack of specialization The excitement and enthusiasm of the new business owner will always lead to the mindset to the jack of all trades. He will try to make his site a platform to buy everything that he likes or he thinks that people like. In the process of trying to appeal too broad an audience, the business will lose focus and hence…

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6 Ways to Promote Your Ecommerce Website to the Right Audience in Minimum Span of Time?

6 Ways to Promote Your Ecommerce Website to the Right Audience in Minimum Span of Time?

2017 comes with immense possibilities for your online business. With latest trends and technology in digital media, you can drive sales to your site. And the best part is that you really don’t have to depend on any agency and waste huge sum of money for marketing. The techniques we’re going to discuss in this article can all be done yourself. Here’re the six effective ways to drive sales through your ecommerce portal.   #1 Stay Active on Social Media Yes, take it seriously. Social media portals can play a vital role in establishing a strong online presence, because the potential is boundless. With billions of active users, these sites can help you reach to your prospective customers. Try yourself. Kick off a social media campaign. And see how it can yield dramatic results in a short amount of time. Social media promotion has evolved into an inevitable part of the digital marketing strategy. It doesn’t have to cost you anything, though having a budget can make things much easier and impact. Create a social media strategy based on your brand identity. Create and publish exciting content that attracts your target audience, and then refer them back to your website. There are so many different approaches to social media strategies that can be used for brand promotion. Once you take your brand to various platforms and doing it for a while, you will be able to identify the most effective one for your particular site. #2 Create a Solid SEO Strategy Be it an ecommerce portal or a normal site, Search engine optimization is a must. The more optimized your site is, the better the chance to get ranked high in search. Which means more traffic and more sales. SEO can be one of the best ways to ensure your…

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Why You Need a Self Hosted Online Store for Your Business?

Why You Need a Self Hosted Online Store for Your Business?

Nowadays, it’s not that difficult to get an online store up and make it run. Yes, that’s really perfect, unless, in your hurry, you pick the wrong type of platform and are forced to either begin from the scratch or go on with a store that is less than perfect. With a multitude of e-commerce platforms available out there, each with its own unique features, you’ve the freedom to choose the apt one for your business. Choose one to serve as the backbone of your e-commerce empire. It’s about whether to go for hosted or self-hosted solution. Before taking a decision, let’s find out what they are and why you should care. Bike or Bus? Let me give you a simple example that’ll help you understand the difference between a self-hosted and hosted platform.Do you prefer using a bike? Or would you prefer taking the bus? Well, the answer will probably help you decide whether you want a hosted or self-hosted platform. With a bike, you can go anywhere anytime you want. You’ve the whole freedom to customize it the way you want. You can choose a model that has good mileage or with some exciting features. You can choose how fast you get to your destination. Certainly there are downsides to owning a bike– you have to pay for the bike itself, you have to pay to park, you have to fill it up, you have to think of its maintenance and repairs. Well, if you like the freedom of owning a bike, we’d say you’ll probably like a self-hosted solution. You could of course rely on the public transportation too. It goes to where most people want to go, at a pretty good speed. And you don’t have to bother about the maintenance at all. There are a…

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