Nowadays, it’s not that difficult to get an online store up and make it run. Yes, that’s really perfect, unless, in your hurry, you pick the wrong type of platform and are forced to either begin from the scratch or go on with a store that is less than perfect. With a multitude of e-commerce platforms available out there, each with its own unique features, you’ve the freedom to choose the apt one for your business. Choose one to serve as the backbone of your e-commerce empire. It’s about whether to go for hosted or self-hosted solution. Before taking a decision, let’s find out what they are and why you should care. Bike or Bus? Let me give you a simple example that’ll help you understand the difference between a self-hosted and hosted platform.Do you prefer using a bike? Or would you prefer taking the bus? Well, the answer will probably help you decide whether you want a hosted or self-hosted platform. With a bike, you can go anywhere anytime you want. You’ve the whole freedom to customize it the way you want. You can choose a model that has good mileage or with some exciting features. You can choose how fast you get to your destination. Certainly there are downsides to owning a bike– you have to pay for the bike itself, you have to pay to park, you have to fill it up, you have to think of its maintenance and repairs. Well, if you like the freedom of owning a bike, we’d say you’ll probably like a self-hosted solution. You could of course rely on the public transportation too. It goes to where most people want to go, at a pretty good speed. And you don’t have to bother about the maintenance at all. There are a…
Visibility on Google Play Store Visibility and discoverability are important for apps to reach their users on Google Play. For the average app, search makes up the majority of installs.As an app developer, when a user searches for something that’s like your app,you want them to find your content. Optimizing this process means understandingwhat type of searches users are doing and making sure that data for your app supports these searches.There are generally two types of searches that users do.The first type is for users who know exactly what they’re looking for.For example, those who will do a search based on the title of your app,And titles are not just about branding.It is important to be as clear as possible,in the title to communicate what the app is about. Searching on PlayStore Is your app about internet radio, travel planning,podcasting? Making this clear in the title will capture the attention of interested users, making your apps stand out, in a sea of competitors.The second type of search is done by users who are not sure exactly what they want and search by keywords like the features that are looking for.For example, I like puzzle games. And well, I also like goblins.once you’ve gotten the attention of users and they’ve clicked on your app, it’s all about your store listing. App Listing Details Your app’s description should clearly tell users what your app does and why it matters to them. Once that’s done, you can brag about how successful your app is, what awards you’ve won, and so on. App Images and Videos But as the saying goes, a picture is worth a thousand words. There will be users out there who judge apps by the quality of their screenshots and videos. As such, a high quality app will strive for…
To compete in today’s digital market, you need to invest in SEO. Ranking keywords relevant to your industry can guarantee quality traffic to your landing pages. If you are willing to take your website to the next level, then you should invest in SEO. Mobile Search Is Growing Mobile use has made it convenient for people to interact with one another. That includes how and when people search for goods and services.This is where SEO fits in. It helps you to connect with right customers online. Meet Your Customer Expectations Once you have improved your visibility on google, you can expect traffic from search engines, without having to update on a regular basis. If you have not invested time on SEO, your business becomes less visible on search. Why have a website if no one can find it? Quality Traffic To Your Website By targeting the right keywords, it leads to users actively looking for your service or product. Increase ROI The more you invest in SEO, you can expect greater returns. Those higher returns result into direct revenue for your business. Stay ahead of your competitors If you are interested in establishing a successful presence online, and stay ahead of your competitors, then SEO is for you! Competition is high and if you’re not investing in SEO, then you are losing out on generating quality traffic and right leads for your business. If your competitors are investing in SEO, then what’s stopping you? At Morbits, our SEO experts will help you gain better visibility in search engines. We can provide SEO services targeting different kinds of and search, including image search, local search, video search, academic search, news search and industry-specific vertical search engines. To know more about out services, visit, morbitstech.com
The world of ecommerce is evolving at a rapid pace. As a result, it continues to make online shopping a seamless and hassle free experience. With the new year just around the corner, it’s time to make sure your company stays ahead of the competition and update on the latest ecommerce trends. Let’s dive into the top three trends for 2017. Hassle free return shipping Customers who shop online are unable to get the same sensory experience they can get from shopping at local stores. This makes it risky, as you are not able to touch or view products to make a decision. As a result, customers expect hassle free return policy for a seamless online shopping experience. One of the most prominent trends for 2017 is offering customers simple, hassle free return shipping, similar to Amazon Prime. Same day delivery Delivery and returns have always been a challenge, but steps have been taken to deliver at a faster pace. This would increase the chances of quality traffic and higher returns. Providing live-action customer support Having a live support option helps you reach customers who need your support and assistance. It allows customers to ask questions and provide feedback in real-time.
Reason for No Content Keywords Earlier the content keywords feature was the only feature to find , for which all keywords , google bot indexed your content. Later google implemented Search Analytics . , where google will list where all our contents are listed against which all keywords on user searches., This is enough to confuse between content keywords and analytics and obviously the latter is more clear in terms. This is the reason to retire Content keywords according to search console official blog
To get the most out of your presence online, you need to develop a strategy that works. Most often, companies just rush into digital marketing without having a detailed plan. Detailed research and planning are essential to get the most out of digital marketing in today’s world. You need to attract targeted visitors to your website, which results in conversion. This requires having a strategic plan, unlike traditional marketing. 1.Identify your target audience Identifying your target audience is a crucial step for your business.In this way, you can target people willing to work or use your services. This makes it easier while searching for your business in search engines. Various tools can be used to design a perfect keyword strategy. 2. Find your Customers Being on every social media channel may not be the best solution. However, using it effectively is the key to growth. So, take time to analyse and research which social media channel suits your business needs. 3. Create a Strong Customer Base Building a strong base of loyal customers is the goal of every company. For example, add them to your mailing list. This gives you an opportunity to interact with them by sending your best deals, news, new product launches and so on. This helps increase reach to your target audience. 4. Content is King As the saying goes, “Content is king”. Thus, it’s important to come up with new content regularly to keep visitors engaged and search engines updated. 5. Partner with a Digital Media Agency To design a perfect marketing campaign needs time and effort. So, look out for a well-organized Digital Marketing Agency that can take your business to another level. But, having an understanding of digital marketing process will help interact with your team in a more effective manner.
Ecommerce in india is on the rise, the trend reached 55% in 2016. To stand in the crowd you need to be on a stable platform which is extensible and flexible enough to give any features you imaging or research in no time., After Launch implemnt marketing strategies and logics to reach goals. Reaching goal is not the end, Maintainin the sale rates and retaining customers again a hassle. E-Commerce Platforms allow businesses to host online storefronts that offer goods or services for sale. E-commerce platforms can be offered as a digital solution for business-to-business (B2B) commerce, business-to-consumer (B2C) commerce, or both. These platforms are usually offered in one of two ways: hosted and self-hosted. Hosted e-commerce platforms are restricted to a relatively small vendor-approved set of extensions and plugins, but are backed by strong vendor support. Self-hosted platforms, often open source, provide greater customizability and scalability, but require more technical knowledge to implement and maintain. Platforms either can be hosted or Self hosted.Hosted Packs will be managed by the vendor , and here by offer strong Backend support and Scalability in minimum time. Self Hosted will be Cost effective and with full development handle to make any change with an expert inhouse developer, Choice is up to you. We got solutions for Self Hosted and Hosted Apps aswell Platforms Custom Ecommerce is the clear winner (42%) . Check Our Custom Made Ecommerce (MECOM) Here As per builtwith Magento lead the show ( 12 + 7 =19%) followed by WooCoomerce (9%) where Magentos share is sum of Community(Magento CE) and Enterprice Edition (Magento EE) shares. Advantages of Custom Ecommerce There are no limitations on how you set up your store and shopping cart Display the products you want on any page. Give your customers a unique shopping experience You’ll have better…
While tracking ECom in Google Analytics , Analytics App treats default currency as USD. To change the same follow these steps Login to Google Analytics with your Google Account Select your desired account Head to Admin Go to View Tab then View Settings Change Currency Displayed as your Curreny of choice
WordPress.com and Blogger are equally good in creating blogs for either personal or business. While creating with both , we will be assigned with their sub domain name of our choice ( if available) . But only few audience know the fact that we can point our own domain name to these blogs for much better Search engine visibility and branding. For Owing a domain head to any leading domain name registrar , We highly recommend morbits.net for simplicity and support ( even as live chat). Once you own the website Create a Blog at either WordPress or Blogger ., Steps are self explanatory in both. , Finish creation and come back. Using Custom Domain in WordPress.com Head to the Domains page, select your Blog , and choose the Add Domain option. Click Upgrade next to “Already own a domain?” Enter your domain name and click Add Npw go to Your Domain Registrar and Login to your Panel, Change Name Servers to NS1.WORDPRESS.COM NS2.WORDPRESS.COM NS3.WORDPRESS.COM Using Custom Domain in Blogger.com Sign in to Blogger. Select the blog to update. In the left menu, click Settings > Basic > Publishing. Under your current domain, click Set up a 3rd party URL for your blog. Enter your URL, including the www. Click Save. An error will appear with two CNAMEs. Visit your domain registrar’s website and find the DNS (Domain Name System) or the Name Server settings in the control panel. Delete existing CNAME entries. Enter the CNAMEs provided in the error message and click Save.
Login to your Control Panel. Search for the domain name and proceed to the Order Information Click the Name Servers link. Change Your Name servers and Press Apply