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6 Ways to Promote Your Ecommerce Website to the Right Audience in Minimum Span of Time?

6 Ways to Promote Your Ecommerce Website to the Right Audience in Minimum Span of Time?

2017 comes with immense possibilities for your online business. With latest trends and technology in digital media, you can drive sales to your site. And the best part is that you really don’t have to depend on any agency and waste huge sum of money for marketing. The techniques we’re going to discuss in this article can all be done yourself. Here’re the six effective ways to drive sales through your ecommerce portal.   #1 Stay Active on Social Media Yes, take it seriously. Social media portals can play a vital role in establishing a strong online presence, because the potential is boundless. With billions of active users, these sites can help you reach to your prospective customers. Try yourself. Kick off a social media campaign. And see how it can yield dramatic results in a short amount of time. Social media promotion has evolved into an inevitable part of the digital marketing strategy. It doesn’t have to cost you anything, though having a budget can make things much easier and impact. Create a social media strategy based on your brand identity. Create and publish exciting content that attracts your target audience, and then refer them back to your website. There are so many different approaches to social media strategies that can be used for brand promotion. Once you take your brand to various platforms and doing it for a while, you will be able to identify the most effective one for your particular site. #2 Create a Solid SEO Strategy Be it an ecommerce portal or a normal site, Search engine optimization is a must. The more optimized your site is, the better the chance to get ranked high in search. Which means more traffic and more sales. SEO can be one of the best ways to ensure your…

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Why You Need a Self Hosted Online Store for Your Business?

Why You Need a Self Hosted Online Store for Your Business?

Nowadays, it’s not that difficult to get an online store up and make it run. Yes, that’s really perfect, unless, in your hurry, you pick the wrong type of platform and are forced to either begin from the scratch or go on with a store that is less than perfect. With a multitude of e-commerce platforms available out there, each with its own unique features, you’ve the freedom to choose the apt one for your business. Choose one to serve as the backbone of your e-commerce empire. It’s about whether to go for hosted or self-hosted solution. Before taking a decision, let’s find out what they are and why you should care. Bike or Bus? Let me give you a simple example that’ll help you understand the difference between a self-hosted and hosted platform.Do you prefer using a bike? Or would you prefer taking the bus? Well, the answer will probably help you decide whether you want a hosted or self-hosted platform. With a bike, you can go anywhere anytime you want. You’ve the whole freedom to customize it the way you want. You can choose a model that has good mileage or with some exciting features. You can choose how fast you get to your destination. Certainly there are downsides to owning a bike– you have to pay for the bike itself, you have to pay to park, you have to fill it up, you have to think of its maintenance and repairs. Well, if you like the freedom of owning a bike, we’d say you’ll probably like a self-hosted solution. You could of course rely on the public transportation too. It goes to where most people want to go, at a pretty good speed. And you don’t have to bother about the maintenance at all. There are a…

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Increase Apps Visibility on Google Play Store

Visibility on Google Play Store Visibility and discoverability are important for apps to reach their users on Google Play. For the average app, search makes up the majority of installs.As an app developer, when a user searches for something that’s like your app,you want them to find your content. Optimizing this process means understandingwhat type of searches users are doing and making sure that data for your app supports these searches.There are generally two types of searches that users do.The first type is for users who know exactly what they’re looking for.For example, those who will do a search based on the title of your app,And titles are not just about branding.It is important to be as clear as possible,in the title to communicate what the app is about. Searching on PlayStore Is your app about internet radio, travel planning,podcasting? Making this clear in the title will capture the attention of interested users, making your apps stand out, in a sea of competitors.The second type of search is done by users who are not sure exactly what they want and search by keywords like the features that are looking for.For example, I like puzzle games. And well, I also like goblins.once you’ve gotten the attention of users and they’ve clicked on your app, it’s all about your store listing. App Listing Details Your app’s description should clearly tell users what your app does and why it matters to them. Once that’s done, you can brag about how successful your app is, what awards you’ve won, and so on. App Images and Videos But as the saying goes, a picture is worth a thousand words. There will be users out there who judge apps by the quality of their screenshots and videos. As such, a high quality app will strive for…

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Google Webmaster tools Stopped Content Keywords

Reason for No Content Keywords Earlier the content keywords feature was the only feature to find , for which all keywords , google bot indexed your content. Later google implemented Search Analytics . , where google will list where all our contents are listed against which all keywords on user searches., This is enough to confuse between content keywords and analytics and obviously the latter is more clear in terms. This is the reason to retire Content keywords according to search console official blog


Compare Ecommerce Platforms

ECommerce Development Trends

Ecommerce in india is on the rise, the trend reached 55% in 2016. To stand in the crowd you need to be on a stable platform which is extensible and flexible enough to give any features you imaging or research in no time., After Launch implemnt marketing strategies and logics to reach goals. Reaching goal is not the end, Maintainin the sale rates and retaining customers again a hassle. E-Commerce Platforms allow businesses to host online storefronts that offer goods or services for sale. E-commerce platforms can be offered as a digital solution for business-to-business (B2B) commerce, business-to-consumer (B2C) commerce, or both. These platforms are usually offered in one of two ways: hosted and self-hosted. Hosted e-commerce platforms are restricted to a relatively small vendor-approved set of extensions and plugins, but are backed by strong vendor support. Self-hosted platforms, often open source, provide greater customizability and scalability, but require more technical knowledge to implement and maintain. Platforms either can be hosted or Self  hosted.Hosted Packs will be managed by the vendor , and here by offer strong Backend support and Scalability in minimum time. Self Hosted will be Cost effective and with full development handle to make any change with an expert inhouse developer, Choice is up to you. We got solutions for Self Hosted and Hosted Apps aswell Platforms   Custom Ecommerce is the clear winner  (42%) . Check Our Custom Made Ecommerce (MECOM)  Here As per builtwith Magento lead the show ( 12 + 7 =19%)  followed by WooCoomerce (9%) where Magentos share is sum of Community(Magento CE) and Enterprice Edition (Magento EE) shares. Advantages of Custom Ecommerce  There are no limitations on how you set up your store and shopping cart Display the products you want on any page. Give your customers a unique shopping experience  You’ll have better…

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Create a Blog with Custom Domain Name in WordPress or Blogger

WordPress.com and Blogger are equally good in creating blogs for either personal or business. While creating with both , we will be assigned with their sub domain name of our choice ( if available) . But only few audience know the fact that we can point our own domain name to these blogs for much better Search engine visibility and branding. For Owing a domain head to any leading domain name registrar , We highly recommend morbits.net for simplicity and support ( even as live chat). Once you own the website Create a Blog at either WordPress or Blogger ., Steps are self explanatory in both. , Finish creation and come back. Using Custom Domain in WordPress.com Head to the Domains page, select your Blog , and choose the Add Domain option. Click Upgrade next to “Already own a domain?” Enter your domain name and click Add Npw go to Your Domain Registrar and Login to your Panel, Change Name Servers to NS1.WORDPRESS.COM NS2.WORDPRESS.COM NS3.WORDPRESS.COM Using Custom Domain in Blogger.com Sign in to Blogger. Select the blog to update. In the left menu, click Settings > Basic > Publishing. Under your current domain, click Set up a 3rd party URL for your blog. Enter your URL, including the www. Click Save. An error will appear with two CNAMEs. Visit your domain registrar’s website and find the DNS (Domain Name System) or the Name Server settings in the control panel. Delete existing CNAME entries. Enter the CNAMEs provided in the error message and click Save.  



Magento Ecommerce Solution for Startups

Why Magento From its release in 2008, Magento  Ecommerce is the most widely using Ecom Platform till date, Reason for this mass popularity tends to be many, few of those are Open Source Magento got two vaiants 1. Magento Enterprise Edition as a Hosted app (EE) 2. Magento Community Edition (CE) For a Business startup to stand with giants like amazon,alibaba,flipkart,snapdeal, Its not that easy to develop their clone. The most cost effective but competative option is to depend a trusted e Com platform. Fortunately Magento supply all these in no product cost. But remember getting a copy of Magento will do nothing, unless you got its expertise and team to manage features and servers #Advantages Of Magento:- Magento offers ultimate flexibility and functioning of their online stores. Feature-Rich Magento Equipped with all major Features a startup needed to stand with major players Flexible CMS From the user end majento is flexible enough to manage from back end Wide Community Owned by EBay Magento got immense number of community supporters to provide support when ever you need Extensions Plenty of extensions from official and unofficial marketplaces #Disadvantages:- Magento got its own disadvantages as its running on PHP where resource eat will be in range of Gigs. Its backward compatibility on server upgrades are againa queston, the common disadvantages listed below Cost Magento EE is not a Free Service and if you are in CE you need to pay high for Developers and Extensions, And Be sure extending magento is a steep job. Technology Magento need high requirement in server and developers. Must be hosted on dedicated servers or cloud plan to keep store running smooth Time Magento’s architecture is bit complicated. The more Magento is complex, the more time it need to set up and customize as in other solutions.and so the price.


Market Share

Compare WordPress,Joomla and Drupal Market Share

While Compare WordPress Joomla  Drupal  , Un doubtfully WordPress Leading the show for last few Years. Here is how CMS platforms performs in installations and distributions Market Share WordPress – 69% Joomla – 10% and Drupal – 6% Why WordPress is this popular 1. PLUGIN STABILITY AND AUTONOMY 2. MULTISITE OPTION 3. PLUGIN POWER AND VERSATILITY 4. EASE OF USE 5. THEMES


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