6 Ways to Promote Your Ecommerce Website to the Right Audience in Minimum Span of Time?
by Aswathi SB
2017 comes with immense possibilities for your online business. With latest trends and technology in digital media, you can drive sales to your site. And the best part is that you really don’t have to depend on any agency and waste huge sum of money for marketing. The techniques we’re going to discuss in this article can all be done yourself. Here’re the six effective ways to drive sales through your ecommerce portal.
#1 Stay Active on Social Media
Yes, take it seriously. Social media portals can play a vital role in establishing a strong online presence, because the potential is boundless. With billions of active users, these sites can help you reach to your prospective customers.
Try yourself. Kick off a social media campaign. And see how it can yield dramatic results in a short amount of time. Social media promotion has evolved into an inevitable part of the digital marketing strategy. It doesn’t have to cost you anything, though having a budget can make things much easier and impact.
Create a social media strategy based on your brand identity. Create and publish exciting content that attracts your target audience, and then refer them back to your website. There are so many different approaches to social media strategies that can be used for brand promotion. Once you take your brand to various platforms and doing it for a while, you will be able to identify the most effective one for your particular site.
#2 Create a Solid SEO Strategy
Be it an ecommerce portal or a normal site, Search engine optimization is a must. The more optimized your site is, the better the chance to get ranked high in search. Which means more traffic and more sales.
SEO can be one of the best ways to ensure your portal’s success. The sooner you get started, the faster you will be able to get your site optimized.
Another important factor to consider is the speed of your website. Because fast loading website is essential to engage visitors. It’ll definitely enhance the chances of converting them into customers. This’s also a crucial aspect of SEO and ranking – slow loading websites simply fail to rank as well. So your choice of web hosting provider really matters.
#3 Try PPC Ads
There are different components involved in PPC (Pay Per Click), from search network advertising to retargeting, through to Google Product Listing Ads (PLAs). Over the last few years, PPC has evolved into a good way to advertise an ecommerce website in a sustainable, profitable manner. However, you can’t simply launch a campaign online and hope for it to make lot of money from day one. You have to be committed to test and refine your campaigns on an on-going basis in order to yield best results from PPC.
Currently, Google PLAs and retargeting are the best PPC options available out there. And traditional text ads definitely still work well.
#4 Create a Blog
Blogging has been a cost efficient way to market your brand online. Start writing in an appealing way, that they can influence your target audience. Apart from writing on products alone, start blogging about your brand story. This can attract people to your blog.
Once people get to the blog, tell them more about the products you are featuring. Then only you can convert some of them over to becoming customers. This’s a very viable option.
#5 Get Your Products Reviewed
Another great way to increase your visibility is to get your portal and products reviewed by renowned bloggers. Find great bloggers and contact them and ask them if they are willing to write a review about the products on your portal.
Once they write a genuine review, then their entire audience will be exposed to your products and may come back to visit your site.
#6 Offer Free Samples
If you’re confident about the quality of your products, you can go ahead with this strategy. It can be very effective in driving sales. If your products are great, you’ll get great feedback. This certainly enhances customer loyalty. If the products are truly good, then users will spread the word via word of mouth and possibly via online reviews.
Well, we anticipate you’ll try these tips and figure out which ones will be the most effective for your site.
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