If you are having a startup and have no much to spend for marketing and will to pay some for the same. The best word that will help your is “Pay-per-Click Ads” normally called it PPC Ads. In this type of Ads, your business listing will be listed on search and only clicking the listing will be counted. Set a listing for a number for click on a price make this type ads convenient for startups. PPC Ads are for those can give Rs.25 for a Rs.100 worth customer. Now it might confusion that whether the that lead will get convert or not. We are also speechless for that. But if it’s to hard to spend Rs.25 for such leads you can pay Rs.5 for a lead. How to make Effective pay per click Ads Choose specific keyword : With a research you can find a specific keyword that will be searching by your client to find. This will help you to losing leads by spending a broad match keyword. Set Separate keywords for Content & Search Ad placement : Using different keywords for the PPC ads appears in Search Query and Block Display PPC Ads. Running ads on separate keywords make effective monetary benefits for your investment. Negative Keyword PPC : You can also use the misspelled and common grammatical errors in search keywords for PPC Ads. These keywords can bring some more customers to search. Targeting Campaigns : By Efficiently targeting the Ads for the ideal group, time and geographic focus can give improved conversion rates.